Client: Meenakshi Chandramouli
Illustrator, Book & Layout Design: Meher Rajpal
Illustrator, Book & Layout Design: Meher Rajpal
The MOTTO Effect is written by first time author, Meena Chan, based in Phoenix, Arizona. She narrates her journey and experience after being diagnosed with Hashimoto's disease, an autoimmune condition affecting the thyroid.
After being told that it was incurable, with the help of a few lifestyle changes, she is now living a healthy and fulfilling life. She shares her story with the world, in an attempt to help others suffering from a similar condition.
The book launched worldwide in October 2020.
Initial book cover iterations
The concept of the book revolves around transformation. The idea of the cover page was developed around that very same concept, with the use of a butterfly to represent both growth and transformation, and is also significant of the butterfly shaped thyroid gland.
Other illustrations and design work are representative of a healthy lifestyle, achieved through various techniques. It aims at helping individuals who suffer from the disease, to overcome it and motivates anybody else who wishes to learn from real life experiences and strives for a healthier, happier life.
"It's all in your hands"
The Mind MOTTO
The Soul MOTTO
Plough Yoga Pose
Akash Mudra
Cat & Cow Yoga Pose
Cobra Yoga Pose
Downward Dog Yoga Pose
Interior page illustrations
